Marketing Measurement Stack Audit
A short structured audit of your current attribution and measurement setup. Surfaces which decisions your data can actually support — and which it cannot.
3 sections · 8–10 minutes
Current signals
What measurement tools are in play today, and what questions are they answering?
- Platform-reported metrics
- Multi-touch attribution (if any)
- Self-reported attribution
- MMM (any generation)
- Incrementality testing cadence
- Cohort-level LTV reporting
Decision fitness
Match each recurring budget decision to the signal that supports it. Gaps are where allocation is currently guesswork.
Quarterly plan
Prioritized list of additions. Most orgs need two of the four signals added, not four.
A specific diagnosis, not a generic report.
A snapshot of your current measurement stack against the four-signal reference architecture (incrementality, fast MMM, self-reported, LTV cohorts), plus the two highest-leverage additions for your next quarter.
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